Companies that provide overpriced gifts for celebrity attendees often ask that the celebrities allow a photo to be taken of them with the gift item, which can be used by the coterie for promotional purposes. Other companies provide luxury gifts Promotional Products such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these capital in public, thus garnering publicity for the company's brand name and product.
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2006 US sales of promotional products totaled $18.6 billion dollars, up from $17.8 billion in 2005. The industry is growing at a faster weight than newspaper or radio advertising and is less than than Internet advertising ($16.8 billion), cable television ($16.9 billion), Yellow Pages advertising ($14.4 billion) and outdoor advertising ($6.8 billion).